MOBE Review : Universal Branding Nike

MOBE Review : It works without the words. The Nike “swoosh,” that is. Even without the company name, the Nike brand is instantly recognizable by its famous logo alone. It’s not by chance that the swoosh reached global success. Since its inception, Nike has developed into one of the most trusted brands all over the world thanks to careful marketing, innovation and vision to succeed. Here are the key factors on how the sports apparel company made a huge worldwide […]

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Mobe Training Tips: Initial Brand Strategy

Mobe Training Tips: Strategy holds all the aces when it comes to branding, yet a powerful brand image does not happen incidentally. You can’t just make a significant effect in your market without a carefully crafted plan, and the need for a powerful brand image can never be overstated, especially for up-and-coming startups. Remember, your brand serves as a guarantee to your customers. It tells them who you are as a business and what they can expect from you. It […]

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